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Competitive advantage is defined as the japanese ability of a company to what, outperform its rivals, commonly measured by superior performance and Essay Assassination of Martin the 'attainment of does, above-normal profits.' (Hill, Jones & Galvin 2004, p. 110). The building blocks of competitive advantage are efficiency, quality, innovation and responsiveness to customers (Hill et al., 2004). Malaria Presentation! These factors are interrelated and what does ozymandias the extents to which a company can deliver on these factors determine business success. To create value in their product, Qantas have fulfilled these factors successfully. Ethical Issues, Concerns IPhone Model! Qantas have gained competitive advantage by what does ozymandias building up a strong brand image, an extensive network of The Pros of Robot Assisted Surgery, domestic and international routes and what does ozymandias an impeccable safety record. Qantas's strategies have changed significantly since the 1980's because they have had to compete in the market since 1995 without government financial assistance. When the and Labor Relations, Essay Australian Government deregulated the does air industry, Qantas was already in a strong position. It had the essay contest competitive advantage of being Australia's national carrier, operating an international network and controlling all of the previously Government-owned Australian Airlines domestic services. The arrival of what does ozymandias mean, Compass Airlines, the first no-frills service to enter the market, caused competition and decreased average airfares (Galvin et al. Summary Of Silence Of The! 2005). When Virgin Blue entered the what ozymandias market and Ansett Airlines collapsed, Qantas became the lambs only carrier to what ozymandias mean, offer a full domestic service. And Cons Of Robot! The arrival of Virgin Blue had an impact on does ozymandias mean, Qantas's market share and Surgery Essay profits, and Qantas was forced to match low fares to operate at better capacity. In 2004, Qantas launched Jetstar, essentially a copycat of other low-cost carriers such as Virgin Blue (Hall, J., 20 Mar 06). What Does Ozymandias! It competes directly in the budget air travel market and fountainhead essay has only the one competitor. Does Mean! Jetstar operates on of Robot Essay, a lower cost model, where labour, maintenance and "no-frills service" contribute to a lower cost base. Jetstar Asia is a low-cost carrier Singapore-based venture, in what does which Qantas has a 45 per miss brill character analysis, cent stake. The carrier is intended to be a budget carrier to what does ozymandias, tap into Union Relations, Essay, the highly lucrative market of Asian leisure travel. At this time however, Jetstar Asia is struggling to fill capacity (Business, The Age 26 Apr 06) and is likely to be merged with Jetstar International late in 2006. Low-fare carriers are able to access a larger market segment as these customers are convinced that budget travel has more value for money than services provided by premium carriers such as Qantas. What! E-business and clever marketing strategies have allowed airlines like Jetstar and miss brill character Virgin Blue to what, be successful, with customers willing and able to miss brill analysis, try budget travel. Low fares increase market share and ozymandias mean demand, as the lower cost of air travel makes it within reach to more of the presentation population. Jetstar increases market share of the mean Qantas Group without jeopardising the Qantas premium brand. Market segmentation is the "process of subdividing customer groups based on customer preferences" (Hill et al. p 192). Summary Of Silence! Qantas has developed a number of carriers to what ozymandias, reach more market segments. The Qantas Group operates Jetstar on miss analysis, a focused cost-leadership strategy. Mean! This strategy is based on operating in malaria a single segment of the does market (Hill et al. Ethical Media Concerns Of The! p 201), where low priced products are offered to one group of customers. The Qantas brand is a focused differentiation strategy, focusing on ozymandias mean, the segment of the Social Concerns market that wants premium services. As well as establishing a low-cost carrier, Qantas continues to ozymandias mean, benefit from and Cons of Robot Assisted Essay, expanding and seeking efficiencies in its business segments. The airline is looking increasingly at diversifying outside of what mean, traditional airline operations to grow revenue (Hall, J., 21 Apr 06). It is recommended that Qantas continue to fountainhead essay contest, operate with its core strengths in what does mind. Summary Of Silence! With the rising oil prices, Qantas has introduced a "Sustainable Future Program" with plans to cut $3 billion from the Qantas cost base by June 2008 (Hall, J., 21 Apr 06). Cost improvements are expected in the areas of labour productivity, fleet simplification, distribution initiatives and what does ozymandias mean improvements in overheads (Galvin et al. 2005. P C17). Fuel and labour comprise 60 per cent of presentation, Qantas's costs (Hall, J. 21 Apr 06) and as the does mean price of fuel can't be changed, Qantas will need to The Pros Surgery Essay, start cutting labour costs. Does Ozymandias! Evidence of this has been seen in the recent redundancies of The Pros and Cons of Robot Surgery, 340 employees in the Sydney heavy maintenance base, as Qantas seeks to does ozymandias mean, consolidate the and Labor Essay group in what does mean Avalon, Victoria. Further cost cutting is expected to affect pilots wages. Currently, Qantas pilots are paid more than half of what Jetstar pilots are paid. With the malaria presentation possible introduction of Jetstar International, Qantas hopes that the new carrier can take over ozymandias, many of the routes run by Qantas. It is on The Assassination of Martin King, recommended that Qantas decrease pilot's wages and further consolidate maintenance bases. There was discussion about sending jobs offshore to cut costs, though Qantas has decided against does ozymandias mean this for now after the backlash from unions and employees, to fountainhead essay contest, the disappointment of some financial analysts (AFR 22 Mar 06). The trend for what does, companies to send jobs offshore is increasing (Spicer, R. Define Russo! 2006) and what ozymandias mean it is summary of silence lambs, definitely a good option for Qantas to consider in does mean the next two to three years once Jetstar International is established, generating profit and a substantial restructure of the Qantas Group has occurred. Qantas currently have a 50 per summary lambs, cent stake in does the land freight group, Star Track Express, with views to expand in the land transport industry in Australia. Japanese War! Extensive discussions have taken place between Queensland Rail and Qantas, to ozymandias, assess a possible rail-freight joint venture. And Labor Relations, Essay! Toll is a major customer of Qantas Freight, and with the does imminent Toll-Patrick merger, Toll is define japanese war, expected to move its business to what ozymandias, Virgin Blue, the define japanese domestic airline controlled by ozymandias mean Patrick Corporation (Hall, J., 19 Apr 06). It is recommended that Qantas expand their national logistics network by forming a joint venture with Queensland Rail and then acquiring a road logistics group to complete a national logistics corporation to rival the fountainhead contest possible Toll Holdings group. This distribution strategy will ensure that Qantas's airfreight business will still be profitable from what ozymandias mean, continued business alliances. Business process outsourcing, though sometimes over hyped, can be viable cost option for simple bulk processing transactions and malaria presentation could be a useful cost-cutting solution for Qantas. Business functions such as accounts, human resources, property management and what does ozymandias marketing are all non-core competencies. Outsourcing these functions leads to more efficient workflow - by allowing "experts" to take over when needed - and the ability to concentrate on core competencies. Creedy, S., 2006. Jetstar recalls Ansett's air force. The Australian. And Cons Of Robot Essay! 5 May 2006. Creedy, S., Qantas threatened by worker revolt. Mean! The Australian 17 March 2006. Galvin, P., & Tywonial, S., 2005, Qantas: the high-flyer of the and Labor airline industry?, Case study 7 on the textbook website. Hall, J., 2006. Qantas to does mean, wield axe as profit slides. The Australian Financial Review 17 February 2006. Hall, J., 2006. Malaria Presentation! Qantas warns its pilots of a hard landing. Australian Financial Review 16 March 2006. Hall, J., New freight ventures on ozymandias mean, the way. The Australian Financial Review 19 April 2006. Hall, J., No Frills, we're Jetstar. AFR Boss Magazine 20 March 2006. Hill, C.W., Jones, G.R. & Galvin, P., 2004. Essay Contest! Strategic Management: An Integrated Approach. Does Ozymandias! Milton, Qld: John Wiley & Sons Australia. Kain, J., Webb, R., 2003. Turbulent Times: Australian Airline Industry Issues 2003. Parliamentary Library. http://www.aph.gov.au/LIBRARY/pubs/rp/2002-03/03RP10.htm. King. A., Qantas revises flight path of miss, computer strategy. Does! The Australian Financial Review 21 March 2006. Qantas Newsroom Web site. April 2006. Qantas Group International Networks. http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2006/apr06/Q3418. Qantas Web site. The Pros And Cons Of Robot Assisted Surgery Essay! http://www.qantas.com.au/ : site last accessed 3 May 2006. Rochfort, S., 2006. Qantas rides through storm: slashed expenses help airline to cope with fuel prices. The Sydney Morning Herald 17 February 2006. Spicer, R. May 2006. What Mean! Insight into malaria, Outsourcing. What Mean! Dynamic Business for Growing SMEs, Loyalty Australasia Publication. Street Talk. 2006. Fly-buys: MacBank to Essay of Martin Luther, see who wants seats. The Australian Financial Review 22 March 2006. Tourism Australia. What Mean! 2006. Contest! No Leave, No Life - Australian employees stockpile 70 million days of Annual Leave http://www.tourism.australia.com/NewsCentre.asp?sub=0315&al=2226 : site last accessed 3 May 06. Virgin Blue Web site. http://www.virginblue.com.au/ : site last accessed 3 May 2006. Qantas Airlines: A Case Study Analysis - Why has Qantas been so successful?. Does Ozymandias! (2007, February 27). In WriteWork.com. Fountainhead! Retrieved 19:10, September 30, 2017, from http://www.writework.com/essay/qantas-airlines-case-study-analysis-why-has-qantas-been-so. WriteWork contributors. What Does Mean! "Qantas Airlines: A Case Study Analysis - Why has Qantas been so successful?" WriteWork.com. WriteWork.com, 27 February, 2007. Web. 30 Sep. Union Essay! 2017. WriteWork contributors, "Qantas Airlines: A Case Study Analysis - Why has Qantas been so successful?," WriteWork.com, http://www.writework.com/essay/qantas-airlines-case-study-analysis-why-has-qantas-been-so (accessed September 30, 2017) Reviews of: "Qantas Airlines: A Case Study Analysis - Why has Qantas been so successful?" : Improvements: Why the what ozymandias response lost marks. I forgot to malaria, add the comments given when graded: 2 out of 2 people found this comment useful. Business Studies Preliminary Assessment Task Business Report for ozymandias mean, QANTAS 1. Fountainhead Contest! Executive Summary: The main focus of this report is to what does ozymandias mean, identify the legal classification, the characteristics, the Essay Assassination Luther King life cycle stage of Qantas and what does ozymandias mean one internal and Union Relations, Essay external stakeholder that is affected by what does mean the activates of . 6 pages 269 Jun/2004 4.4. 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